The Power of Social Marketing

One of the most exciting opportunities to grow our business lies in the area of Social Marketing. This collectively falls under the umbrella of Web 2.0. Most of you will know this as blogging, FaceBook, MySpace, LinkedIn, Twitter, and so forth. If you’re not familiar with this, don’t dismiss it. It’s not just for high school and college kids. It’s super powerful and can be used to almost instantly certify your validity and credibility. It will also get you ranked on Google and in the search engines very, very quickly.

I have been using LinkedIn, Facebook, and Twitter for a few months now. Combined with the blogs (mainly this one), the number of pages referencing me and what I do have more than doubled in the last month. Before the use of these methods, if you typed Mark Coudray into Google, it would return somewhere between 85,000 and 95,000 pages. After using these methods, the same search delivers 190,000 - 230,000 pages on any given day. If I release a new video, it goes way up. I don’t know how it all works, but I’m stunned at how well it works.

Besides the increase in search results, it is a powerful way of building credibility. I use Facebook and LinkedIn mainly, but I’m also rapidly building my friends list of followers on Twitter. I’ll be writing a whole lot more about this in coming weeks and how you can use it to benefit you.

In the meantime, if you would like to connect to me on LinkedIn, add me as a friend on FaceBook, or follow me on Twitter, I would be honored to return the favor.

Pay particular attention to who are in my friends and connections lists and to the recommendations on LinkedIn. They have been HUGELY powerful in getting introductions and connections to people who can make a difference in my life and business. They can for you too.

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