Posts Tagged ‘Tribes’

Seth Godin on Building Your Tribe and Being the Best

Friday, February 13th, 2009

Seth Godin is one of my favorite authors, bloggers, and visionaries. This interview at the TED Conference is particularly relevant for us in our industry today. It’s about surrounding yourself with your own Tribe of followers who “get” what you are all about. It fosters excellence and propagates that message.

Besides those two enormously important factors, surrounding yourself with advocates allows you to concentrate and focus your efforts at being excellent at what you do, whatever that may be. It is KEY to what we need to do today to get the economy back on track and protect our own business. Focus on influencing those areas where you are being heard. If you aren’t being heard or you don’t have a complelling story, you’re condemning yourself to a frustrated life of mediocrity surrounded by a crowd that doesn’t understand or appreciate you.

You can check out more of Seth Godin on his blog at or his main page at